2024 Spring/Summer Couture Show in Style: High Street Come Back.

The fashion industry is evolving, bringing forth new trends and styles every season. This season seems to witness a trend toward a return to the "classic route," with fashion pieces often seen on celebrities and super-rich personalities at red carpets and grand galas. In contrast to the previous season's emphasis on understated embellishments and staple items, this fashion trend prioritizes haute couture and opulence.

It's neither as understated as minimalism nor as surrealistic as pursuing the bizarre and exaggerated. Instead, it's pure and beautiful, devoid of excessive clutter, aimed at highlighting the wearer's personality and elegant demeanor.

This trend may cater to people's desire for refined, formal attire. People crave to showcase their unique charm and taste through their outfits, affirming their identity and status.

These "high street" fashion designers are dedicated to creating stunning gowns that showcase luxury and elegance through exquisite craftsmanship and meticulous attention to detail.

The ever-evolving world of fashion is always full of anticipation. Let's keep our eyes peeled and see how the trends will unfold in the future.

1. Brand Design Characteristics

This season's fashion designs are centered around body movement, giving off a sense of dynamism and vitality. Each brand draws inspiration from various sources, showcasing unique design concepts.

Chanel's designs draw inspiration from the graceful movements of ballet dancers, showcasing elegance and fluidity akin to dancers through clothing. Soft fabrics, elegant cuts, and streamlined designs are employed to highlight the body's lines and graceful movements.

On the other hand, Dior employs Moorish-patterned fabrics, which boast a unique sheen and pattern that changes with the body's movements. This design element adds a lively and dynamic charm to the clothing when in motion, making it more vibrant and intriguing.

Meanwhile, the Giorgio Armani Privé collection by Giorgio Armani incorporates chiffon and "dewdrop" to create an ethereal atmosphere during movement. The usage of chiffon makes the garments more lightweight and ethereal, harmonizing with the body's motion to create a dreamy effect.

"Dewdrop" refers to a special fabric treatment or decorative technique that imparts a fresh ambiance to the clothing, adding a sense of mystery and poetry.

Valentino incorporates real-life elements into eveningwear, adding a more genuine and natural feel to the garments by using details and elements from everyday life. This design philosophy breaks away from the stereotypical image of traditional eveningwear, offering wearers a more approachable and practical experience.

Fendi is dedicated to creating dresses that empower the wearer, which means designers focus on maintaining comfort and allowing freedom of movement. They opt for soft, lightweight fabrics and employ loose cuts and minimalist designs to ensure wearers feel relaxed and comfortable.

The core idea of this trend is to make clothes adapt to the body, rather than just making the body conform to the clothes. While this may sound obvious in the haute couture, eveningwear patterns and aesthetic standards often have established conventions, and this notion is deeply ingrained.

Therefore, integrating real-life elements and independence into designs has provided room for further development. The emergence of this trend brings new possibilities and innovative approaches to the fashion industry.

By focusing on comfort, freedom of movement, and individual needs, designers can break free from traditional constraints, offering people a more personalized and realistic fashion experience.

In the future, we can look forward to more brands integrating this concept into their designs, bringing greater diversity and inclusivity to the fashion industry.

Each brand, through various design elements and techniques, presents a unique style and aesthetic, offering people a fresh fashion experience.

Now let's take a closer look at the designs of major brands:

2024 S/S Fashion Brand Spotlight: Valentino

The captivating fashion show held at Château de Chantilly last season is still fresh in memory, and this season Valentino invites guests to step into the world of haute couture salon.

As the models stroll between the two floors of the salon, the melancholic strains of Maria Callas's "Un Bel dì, Vedremo" from "Madame Butterfly" fill the air, evoking a sense of longing.

In the intimate space adorned with purple carpets, models walk tantalizingly close, almost within arm's reach, allowing you to immerse yourself in the textures. Luxurious fabrics like exotic leathers and furs evoke a sense of creativity, reimagined through three-dimensional twists, carvings, and colorings applied to delicate organza, mesh, felt, or metallic wool.

These opulent garments steal the spotlight on the red carpet, while attention is also drawn to modern wardrobes. By introducing exaggerated volumes and innovative silhouettes into hoodies, parkas, and utility jackets, modernism infiltrates traditional haute couture in a relaxed manner, updating classicism with a contemporary twist.

The color magician" Piccioli's unstoppable magic injects vitality into this season's collection again. Peacock green pea coats, pale pink bell bottoms, midnight blue wool coats, olive green cashmere dresses, and dust coats adorned with raspberry-colored metal pearls.

The "Salon" collection is a masterpiece, blending the color sensibilities of one of contemporary's greatest masters, Piccioli, with true craftsmanship. It's a supernatural and sublime collection, almost impossible to be handcrafted, showcasing the value of contemporary haute fashion.

2024 S/S Fashion Brand Spotlight: Giorgio Armani

Giorgio Armani, the living legend, is set to turn 90 this year, while Giorgio Armani Privé will celebrate its 20th anniversary next year. The boundless creativity and ever-evolving spirit of the Giorgio Armani brand are fully reflected in this season's collection.

This season's collection revolves around the theme of "ultimate playfulness," seemingly exploring how Haute fashion as an art form harmonizes with lightness, youthfulness, and humor in craftsmanship.

The silhouettes range from slender to full, with rich glossy textures, sparkling embellishments, and diamond embroidery adding a brilliant touch to the entire collection. Meanwhile, the mirage-like chiffon, silk chiffon, and delicate aqua tones bring elegance and transparency to the entire series. Drawing inspiration from Oriental cultures, such as kimonos and Oriental embroidery, Armani showcases his open-mindedness towards different cultures, transcending boundaries and exploring the unknown.

From exquisite daywear to alluring eveningwear, from sequined tulle long sleeves under lace shirts to flowing and lightweight trousers. The collection features 92 styles, each with unique charm, enhancing the wearer's aura and fulfilling the modern woman's desire for distinctive pieces.

2024 S/S Fashion Brand Spotlight: Fendi

Fendi's artistic director, Kim Jones, continuously draws inspiration from the future, presenting sophisticated haute couture looks of timeless fashion. The theme revolves around structure and embellishment, two inseparable elements that convey precision and emotion.

Countless intricately complex silhouettes shimmer on the body, intertwining with the allure of the new era, creating a dazzling spectacle. The opening look features a black "scatra" dress (meaning "box" in the brand's Italian), with geometric patterns creating a novel sense of volume.

The showstopper is a strapless column gown draping over the body, adorned with dazzling silver glass beads, imparting it with timeless dynamic charm.

This season also sees the return of many iconic styles from the brand: impeccably tailored outerwear cinching at the waist, flowing gowns exuding a sense of lazy elegance, and fur coats serving as pillars of the brand's illustrious history, featuring exquisite hand-layered embroidery that presents a breathtaking trompe-l'oeil effect.

The custom "baguette" handbags seamlessly complement these garments, ranging from supple crocodile leather with mink fur lining, to cascading sequins erupting from the top-handle style, to floor-sweeping fringe, showcasing unparalleled craftsmanship.

The pinnacle of this futuristic couture collection is the luxurious eyewear line "Singular Vision," personalized glasses crafted from platinum and white diamonds, tailored to individual facial scan measurements.

The dazzling spectacle of the space age reaches its climax, with intricate mesh crafted into jumpsuits and floor-length skirts, ranging from nude to black, adorned with crystals that seem to conquer the entire cosmos.

Finally, the pure elegance of the "scatra" silhouette takes center stage. From embroiderers to tailors, pattern makers to leather craftsmen, and garment makers to furriers, this collection showcases the extraordinary craftsmanship of the Fendi atelier. There's no denying that the future of Fendi haute couture is truly captivating.

The runway presentations of these three brands took guests on a journey into a dreamy realm where time seemed to stand still. In this enchanting space, people could immerse themselves in unique visual and emotional experiences. It was not only a showcase of fashion but also a stage where individuals could escape reality and dive into a world of beauty.